B2B ecommerce is evolving. Is your business ready?

More than 80% of B2B buyers now prefer to manage their orders online. This definitive guide shows how to build seamless, scalable buying experiences for the modern B2B market on Shopify Plus.

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Legacy systems can't support modern B2B buying experiences.

Manual processes slow down orders and frustrate buyers.

B2B ecommerce is now the most effective sales channel, outperforming traditional methods like sales meetings and phone calls.

Disconnected CRM and ERP create operational blind spots.

80% of B2B buyers prefer digital self-serve — are you ready?

THE B2B OPPORTUNITY

The scale of the B2B ecommerce opportunity

B2B ecommerce is estimated to reach $7.7 trillion globally, more than double B2C's $3.8 trillion. Yet most B2B businesses are still running on legacy systems that weren't built to support the buying experiences their customers now expect.

Security

Updates

Hosting

Support

Checkout

System integration

With Shopify Plus and HubSpot, we integrate your ecommerce platform with CRM and ERP in real time. Full control over your systems, without the technical complexity.

Security

Updates

Hosting

Support

Checkout

System integration

With Shopify Plus and HubSpot, we integrate your ecommerce platform with CRM and ERP in real time. Full control over your systems, without the technical complexity.

Security

Updates

Hosting

Support

Checkout

System integration

With Shopify Plus and HubSpot, we integrate your ecommerce platform with CRM and ERP in real time. Full control over your systems, without the technical complexity.

B2B customer experience

73% of B2B buyers expect a B2C-quality experience. With Framer, we design responsive, intuitive interfaces that make ordering, browsing, and buying feel effortless.

B2B customer experience

73% of B2B buyers expect a B2C-quality experience. With Framer, we design responsive, intuitive interfaces that make ordering, browsing, and buying feel effortless.

B2B customer experience

73% of B2B buyers expect a B2C-quality experience. With Framer, we design responsive, intuitive interfaces that make ordering, browsing, and buying feel effortless.

Sale banner

Free shipping bar

Holiday theme

Marketing and retention

With Klaviyo, we help you use customer data to run personalized, automated campaigns. The result: stronger relationships, higher retention, and better conversion rates.

Sale banner

Free shipping bar

Holiday theme

Marketing and retention

With Klaviyo, we help you use customer data to run personalized, automated campaigns. The result: stronger relationships, higher retention, and better conversion rates.

Sale banner

Free shipping bar

Holiday theme

Marketing and retention

With Klaviyo, we help you use customer data to run personalized, automated campaigns. The result: stronger relationships, higher retention, and better conversion rates.

Scalable operations

From inventory and order management to payment processing and fulfillment, we build B2B operations that scale with your business, not against it.

Scalable operations

From inventory and order management to payment processing and fulfillment, we build B2B operations that scale with your business, not against it.

Scalable operations

From inventory and order management to payment processing and fulfillment, we build B2B operations that scale with your business, not against it.

Digital-first selling

Companies that don't adapt to the new B2B digital standard risk being left behind. Build buying experiences your customers actually expect.

THE NUMBERS

Audit

We analyze your current Magento setup, identify risks, and map all your data, integrations, and customizations before we touch anything.

The scale of the B2B ecommerce opportunity

This guide covers the core challenges B2B businesses face, the strategies and technologies that help them adapt, and the real results from brands that have already made the transformation on Shopify Plus.

GLOBAL B2B ECOMMERCE POTENTIAL

$7.7T

B2B BUYERS WHO PREFER ONLINE

80%+

PREFER DIGITAL SELF-SERVE OVER SALES REPS

83%

B2B COMPANIES STRUGGLING WITH SYSTEM INTEGRATION

50%+

The difference is clear

Up to 60% lower total cost of ownership

No developer needed for store updates

2x faster average page load speed

Built-in conversion optimization tools

24/7 support included in your plan

Seamless third-party app integrations

Scales automatically with your growth

Magento

$15K–$50K/year in hosting and dev costs

Every update requires developer time

Slow page speeds hurt conversions

Manual scaling causes downtime

No included support — pay per fix

Complex integrations break easily

Maintenance consumes your team

Up to 60% lower total cost of ownership

No developer needed for store updates

2x faster average page load speed

Built-in conversion optimization tools

24/7 support included in your plan

Seamless third-party app integrations

Scales automatically with your growth

Magento

$15K–$50K/year in hosting and dev costs

Every update requires developer time

Slow page speeds hurt conversions

Manual scaling causes downtime

No included support — pay per fix

Complex integrations break easily

Maintenance consumes your team

WHAT'S INSIDE

Inside the guide

01

B2B Strategies

Shopify Plus framework

02

System Integration

CRM & ERP connectivity

03

Customer Experience

B2C-quality B2B design

04

Marketing & Retention

Klaviyo automation

05

Scalable Operations

Order & inventory management

THE BOTTOM LINE

B2B ecommerce is evolving. Get ahead of it.

More than 80% of B2B buyers prefer to manage their orders online. Download the guide and discover how to build the buying experiences your customers now expect.

Download the Guide